New Management at TIG Sports & Events

With great enthusiasm, we are pleased to announce that as of April 1st, Willem Overdiep and Noor van der Lugt will form the management team at TIG Sports & Events. Niels Markensteijn and Norbert Chevalier have been leading TIG but will now focus more on the growth of the bureau network GoodFellows, of which TIG Sports & Events is a part.

Niels explains: “This is a natural moment to take the next step in the development of our organization. After more than 22 years, it is time to pass the baton, and it is in good hands with Noor and Willem. Norbert and I will remain closely involved with TIG Sports & Events, but no longer in the day-to-day management. This is certainly not a farewell, but rather a further refinement of the division of roles from recent years.”

For Noor and Willem, their new roles as managing directors are a logical continuation of their current responsibilities.

Willem and Noor explain: “We have been closely involved in the daily management of the agency for some time and are extremely grateful for the opportunity to jointly take over the daily leadership and join as partners. For us personally, a new phase begins at TIG, and we are entering it with a lot of energy. We look forward to continuing to organize inspiring and memorable sports events with the entire team and our partners in the years to come.”

Since 2004, TIG Sports & Events has grown into a leading events agency that manages a wide range of international sports events in the Netherlands, including golf, Formula 1, beach volleyball, hockey, rowing, sailing, short track, and athletics. Since 2024, TIG Sports & Events has also been active in large public events, once again ensuring an unforgettable experience.

About GoodFellows

GoodFellows is a network of independent specialized agencies with a shared passion for events, entertainment, marketing, and communication. The agency network currently consists of five Fellows. In addition to Vinke Vision, these are TIG Sports & Events (large public events), Kumpany (brand activation), Eventmakers (volunteer management), and Crewfood (backstage catering). The labels operate independently but collaborate, complement, and strengthen each other.