Tour of Holland returns with NIBC Bank as proud partner and main sponsor

NIBC Bank has joined the Tour of Holland as main partner and sponsor, marking the return of the cycling race to the Dutch sporting calendar after 21 years. The six-day stage race will take place from 14 to 19 October 2025, visiting various regions across the country, with a prologue in The Hague – the city where NIBC Bank has been headquartered for over 80 years.

For NIBC Bank, the partnership is a natural fit. “We believe in people and initiatives that want to move forward,” says Nick Jue, CEO of NIBC Bank. “Whether it’s financing a home, building up savings, or supporting entrepreneurship – we help realise ambitions. The return of the Tour of Holland is an initiative driven by vision and courage. As a bank, we feel a strong connection to that. Just like in cycling, NIBC Bank thrives on speed, teamwork, and expertise. Moreover, cycling is deeply rooted in Dutch culture – and therefore also in ours, as a traditionally Dutch bank. This partnership perfectly reflects our DNA.”

Race director Roxane Knetemann echoes that sentiment: “The NIBC Tour of Holland is about more than just cycling. It’s about trust, innovation, and growth. With NIBC Bank as our main sponsor, we have a partner who embraces these values. We call this ‘The Dutch Way’ and we’re incredibly excited for October.”

About NIBC Bank
NIBC is an entrepreneurial bank for individuals and businesses. The bank offers a broad range of financial products, including savings products, mortgages for consumers and investors, and financing for commercial real estate and digital infrastructure. NIBC actively contributes to building a sustainable and inclusive society for future generations, offering targeted solutions such as the Helden Mortgage and supporting real estate clients in developing housing projects.

About the NIBC Tour of Holland
The first edition of the NIBC Tour of Holland will feature six stages, including a prologue in The Hague and stages in Dordrecht, Etten-Leur, Limburg, Drenthe, and Arnhem. The race aims to become a permanent fixture in the international cycling calendar.

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More details about the NIBC Tour of Holland will be announced in September, including the full race program, participating teams, and side events. The partnership between NIBC Bank and the Tour of Holland was made possible with the support of sports marketer Frank van den Wall Bake.