About us

Founded

2004

Number of permanent employees

40

Number of visitors as of 2004

4 mln

TIG Sports & Events

Since 2004, TIG Sports & Events has grown into the leading sports events agency in the Netherlands that drives, creates and organizes many international events in the Netherlands. We operate in golf, Formula 1, beach volleyball, hockey, chess, rowing, sailing, breaking, short track, and athletics, to mention a few. As of 2024, TIG Sports & Events branched out in major public events outside sports. Also, in this field of expertise, the Amsterdam based agency, ensures an unforgettable experience.

Entrepreneurship, innovation, improvement

Amongst our team of 40 enthusiastic staff, entrepreneurship, innovation, excellent execution, and fun are at the heart of all the events we create. We believe in the power of experienced professionals working closely with young talents. Together, we challenge each other to ensure the wow factor in each event, whilst we try to deliver the most sustainable event possible.

An orchestra of specialists

TIG Sports & Events pays attention to all details in putting together the many aspects of major live events. This includes concepting, finance, permits, production, safety, marketing communications, sponsor finding, accreditation, and account management. Perhaps even more important is the precise coordination of all these specialists to achieve the best possible event experience.

Operations

Our senior producers and project managers are experts in technical production, planning, permits, and safety. With a keen eye for detail, they ensure flawless execution in close cooperation with other disciplines, authorities, stakeholders, and numerous suppliers.

Account

At every event, we work closely with various stakeholders, from key partners to exhibitors, and from our national government to international sports associations. Through our personal attention and proactive approach, we create opportunities for our all partners and stakeholders to tell the story of their brand or service in a unique way at our events.

MarCom

As a full-service event organizer, we have a creative team of marketing and communications experts. This team develops the public campaigns for our events and manages, free publicity, promotion and ticket sales. They also collaborate with our partners and stakeholders to achieve their objectives through our events.

Sales

TIG Sports & Events is known for its strong network amongst all stakeholders, suppliers and corporate brands. Our customer-focused team collaborates from the early stages of creating our public events, creating surprising and relevant solutions, together with our partners and clients to maximize the potential of our partnerships.

TIG 2024

GoodFellows

TIG Sports & Events is part of GoodFellows. GoodFellows is an agency network with one shared specialism; realising memorable live experiences and all marketing communications and services geared towards them. Because in a digitised world, the real connection between people, brands and their shared passions is and remains invaluable.

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Dit weekend draait alles om snelheid! 🏁 Shorttrack in Tilburg, mis het niet! Koop nu je tickets via Schaatsen.nl ...

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Shortlisted! ⚑️ De Formula 1 Heineken Dutch Grand Prix is opnieuw genomineerd voor The Race Media Awards in Londen. Met onze unieke mix van motorsport en entertainment zijn we uitgegroeid tot een inspiratiebron voor races wereldwijd en maken we op 29 januari kans op de titel Race Promoter of the Year! 🏎️

#DutchGP #TRMA2025 #RacePromoterOfTheYear #Formula1
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